Brain First Business
The ADHD Entrepreneur’s Guide to Success
Contributors
By Amanda Perry
Formats and Prices
- On Sale
- Oct 27, 2026
- Page Count
- 272 pages
- Publisher
- Basic Venture
- ISBN-13
- 9781541608498
Price
$30.00Price
$40.00 CADFormat
Format:
- Hardcover $30.00 $40.00 CAD
- ebook $18.99 $24.99 CAD
- Audiobook Download (Unabridged) $24.99
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For entrepreneurs with ADHD, some traits, like creativity, hyper-focus, and risk-taking, are rocket fuel for launching a new venture. Others, like trouble with attention to detail and time management, can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, doesn’t help—it can even intensify stress and self-doubt, leading to burnout.
That’s why serial entrepreneur and ADHDer Amanda Perry wrote Brain First Business: a groundbreaking guide that rewrites the rules of entrepreneurship for neurodivergent minds. With her Brain First method, she blends lived experience and neuroscience to help founders with ADHD reach their goals without compromising their sanity. By redesigning their approach and adopting proven techniques that work with their brains and not against them, they’ll unlock a sustainable path to building a productive and profitable business.
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“Entrepreneurs with ADHD often feel like they're fighting their own brain while trying to build a company. Amanda Perry shows them another way. Brain First Business is honest, practical, and deeply empowering. It will change how you work and how you lead.”Gino Wickman, author of Traction and Shine
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“Brain First Business is the practical operating system for ADHD entrepreneurs. Amanda cuts through the noise and gives founders a clear, actionable framework to build a business that actually works for their brain.”Ben Branson, founder of Seedlip and The Hidden 20%
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“A wonderful reminder of the value of neurodiversity in business and the vital need to amplify the remarkable, rather than endlessly optimizing the average. Never forget that the very same attributes that make you a bit of a pain on Monday morning can be a superpower by Friday afternoon.”Rory Sutherland, author of Alchemy and vice chairman of Ogilvy
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“Traditional business advice is rooted in neurotypical thinking. This book challenges that entirely. As a founder herself, Perry highlights how to build in a way that aligns with how an ADHD brain works—the message is validating, practical, and honestly game-changing.”Laura Jackson, creative co-founder and creative director of Glassette
