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The Winner’s Brain

8 Strategies Great Minds Use to Achieve Success

The Winner’s Brain Open the full-size image

Contributors

By Jeff Brown

By Mark Fenske

With Liz Neporent

Formats and Prices

On Sale
Mar 30, 2010
Page Count
240 pages
Publisher
Balance
ISBN-13
9780738214078

Price

$9.99

Price

$12.99 CAD

Format

Format:

  1. ebook $9.99 $12.99 CAD
  2. Trade Paperback $19.99 $25.99 CAD

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Ever wonder why some people seem blessed with success? This book contains the secrets to winning in life—you just need to develop the right brain for it. In The Winner’s Brain, doctors Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain’s hidden potential, using: .Balance: Make emotions work in your favor .Bounce: Create a failure-resistant brain .Opportunity Radar: Spot hot prospects previously hidden by problems .Focus Laser: Lock into what’s important .Effort Accelerator: Cultivate the drive to win Along the way, meet dozens of interesting people who possess “win factors” (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner’s Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.

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Jeff Brown

About the Author

Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.

Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.

Learn more about this author

Mark Fenske

About the Author

Learn more about this author